Yellowfıelds*

Digital Mapping and Graphics

Services

Jason’s services are grounded in the core disciplines of cartography, graphic design and wayfinding, whether for print and/or digital media. Jason’s near four decades of experience lend weight and reassurance to the design, advice and consulting services he provides.

Cartographic Focus

As one of the oldest information design forms, cartography (mapping) is core to Jason’s practice. Communicating both the physical and digital, the tangible and intangible, his maps are meticulously designed and crafted whether topographical, topological, thematic, or abstract in form.

“In a world where more maps are being made than ever before, cartography doesn’t need reinvention; it needs understanding!”

– DR KENNETH FIELD

Bespoke Map Design

Jason specialises in bespoke mapping solutions, with particular experience in visitor mapping and wayfinding. In this respect, Jason’s design approach revolves around the premise that bespoke maps encourage exploration and discovery and better inform and enhance the visitor experience and memory of place.

Simplifying Complexity

Jason’s expertise lies in working with information-heavy themes, and designing information-rich environments. Clarity and simplicity are the guiding principles in the search for solutions. He focuses on content, functionality, intuitiveness and accessibility, with a proven ability to analyse and synthesise the complex to reveal solutions that embody clarity, simplicity and function.

Core map types, example application areas and map sub-types

There are five core map typologies; topographical, topological, thematic, abstract and artistic(above). All mapping can be defined as one of those, or the numerous cominations implied. A simplified abstraction of an extremely diverse discipline.

Discover more by viewing the Works or the Slideshow.