Services
Cartography
As one of the oldest infographic (information design) forms, mapping is core to Jason’s practice. Communicating both physical and digital landscapes, maps are meticulously designed and crafted whether topographical, topological, thematic, abstract, or artistic in form.
Jason specialises in bespoke mapping solutions, with particular experience in visitor mapping and wayfinding. In this respect, his design approach ‘encourages exploration and discovery, which better informs and enhances the visitor experience and memory of place.’
“In a world where more maps are being made than ever before, cartography doesn’t need reinvention; it needs understanding!”
Jason employs a wide array of tools and techniques to examine and manipulate spatial data before translating this in to the final map(s). These tools encompass geographic information systems (GIS), specialised spatial data analysis, processing frameworks and toolkits, and professional illustration software for the design and production.
Graphic Design
Effective visual communication is paramount to connecting with your audience and fully realising your ideas, proposals or message(s). Jason can assist with the design and production of technical reports, brochures, leaflets, posters, interpretations, signage, and online assets for both print and digital platforms.
“Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away.”
Jason’s expertise lies in working with information-heavy themes, and designing information-rich environments. Clarity and simplicity are the guiding principles in the search for solutions—eliminating the obvious and incorporating the meaningful. He focuses on content, functionality, intuitiveness and accessibiliyty.
Wayfinding
Blending well with the disciplines of cartography and graphic design, Jason can assist you across a wide-range of wayfinding tasks, having experience in top-level strategy, information architecture, map design, on-street sign design, location planning and implementation guidance.
He has gained this experience over the last 15 years, working both independently and collaboratively at different scales; regional geoparks, urban centres, country parks, science and health parks, industrial estates and educational campuses.
Transdisciplinary
Jason’s core expertise and experience, spanning nearly four decades, is firmly rooted in cartography, but also encompasses graphic design and wayfinding — and occasionally, illustration. He describes this transdisciplinary practice as ‘spatial information design’. Moreover, transport and ‘design for movement’ have been prevailing themes in his work. The diagram below summarises this.
Outputs
Jason’s deliverables are grounded in the disciplines of cartography, graphic design and wayfinding, and span both print and digital media. As a snapshot of the types of deliverables Jason can provide, explore these Selected Works. Alternatively, you can also view this Mapping and Graphics Slideshow.
“Design is the intermediary between information and understanding.”
Apart from the design and production of print and digital products, Jason also provides advice and consulting services. This can include design audits, design direction and development, desktop-based research, project feasibility and analysis, workflow assessment, and wayfinding assessment, strategy and implementation.