Yellowfıelds*
Spatial Information Design

Services

Multidisciplined

Whilst cartography is Jason’s focus and core skill area, he is also knowledgeable and experienced in the disciplines of graphic design and wayfinding, and in those intersecting areas of information design—and to a lesser extent—spatial design and environmental design. Jason’s approach is also informed by his original training and education in traditional and analogue techniques, applied with modern digital tools.

Yellowfıelds* practice scope

Spatial Information Design

Have new mapping tools changed the way we respond to and engage with spatial data? To what extent is this a reflection of the technology or of new forms of representation and graphic communication? Are we seeing the evolution of new mapping paradigms in the spatial and projective disciplines that realise a change of form for mapping in transdisciplinary modes of practice? These questions, and more, around the evolution and change of a profession (cartography)—backed up by professional practice—have informed the adoption of Jason’s new practice description —spatial information design—a new definition for modern cartographic practice.

Cartography

Mapping environments, experiences and data is core to Jason’s practice. He designs and crafts maps that are topographical, topological, thematic, abstract or artistic in form. Applications are ubiquitous, numerous and varied, encompassing spatial analysis, interpretation, wayfinding, exploration, education, management, escapism… and more.

“In a world where more maps are being made than ever before, cartography doesn’t need reinvention; it needs understanding!”

— Dr Kenneth Field

Jason utilises a wide range of tools to examine and manipilate spatial data and generate maps, encompassing geographic information systems (GIS), other spatial data analysis and processing frameworks and toolkits, and professional illustration software.

Graphic Design

Effective visual communication is paramout to connecting with your audience; to fully realise your idea(s), proposal(s) or message(s). Jason can assist with the design and production of technical reports, brochures, leaflets, posters, interpretation, signage and online assets for both print and digital platforms.

“Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away.”

— Antoine de Saint-Exupéry

Wayfinding

The visual cues of landmarks, signs, maps, digital information and environmental graphics help us navigate and experience the environments within which we work, live and play. With a focus on mapping, Jason also designs signs and supporting graphics for the wider wayfinding system, along with (co)authoring wayfinding strategy and implementation guidance.