About

Jason Clark

Established in 2000, Yellowfields is the trading name of cartographer, graphic designer — and occasional illustrator — Jason Clark. From his studio in South West Scotland, he crafts bespoke maps and graphics that help people discover, explore and understand spaces, places and the intangible. Jason’s unique blend of skills and experience spanning the disciplines of cartography, graphic design and wayfinding allows him to design and produce truly effective visitor and wayfinding mapping solutions.

Four decades of experience

Previously, Jason was a Principal Consultant in Visual Communications at global transport consultants, Steer. That was preceeded by the role of cartographer and graphic designer with leading planning and development consultants, Lichfields. His earliest work roles were as a cartographer and graphic designer in urban and rural local authorities, and in environmental conservation and research. Today, those near four decades of experience ,focused on town planning, transport and wayfinding, lend weight and confidence to the advice and design solutions he recommends. In an age of out-sourced knowledge and understanding — and ill-informed opinion — this is becominging an increasingly uncommon scenario!

Resolving spatial complexity

Jason’s particular expertise lies in working with information-heavy themes and complex environments. Clarity and simplicity are guiding principles in the search for solutions. He focuses on content, functionality, intuitiveness and accessibility. He has a proven ability to analyse and synthesise the complex to reveal [carto]graphic solutions that embody clarity, simplicity and function. His bespoke solutions are accurate, detailed, feature-rich, intuitive and user-centered, enhancing the visitor experience and supporting destination management. From detailed estate maps to public transport networks, Jason reveals important patterns and brings clarity to complex spatial environments.

A diverse client base

From private individuals to global organisations, Jason has been fortunate to collaborate with a wide range of clients on projects situated throughout the UK and Ireland, and also further afield, including Italy, New Zealand, Russia, Saudi Arabia, UAE, USA and Vietnam.

Clients have included: Alstom; Begley Hutton; Blue Chip Vacations; Bright Dot Design; brother; Carter Jonas; Connected Places Catapult; City ID; DataWharf; Derby City Council; DNCO; Field Consulting; Glen Tanar Estate; Goldsmiths, University of London; Greengauge 21; Hampton School; High-Speed Rail Group; Ironside Farrar; JB Planning Associates; KMC Transport Planning; Kapow Primary; Lancashire County Council; Lichﬁelds; Lonely Planet; McDaniel Woolf; Maynard Design Consultants; Millﬁeld School; Momentum Transport Planning; North Ayrshire Council; Octopus Publishing Group; PlantQuest; Progress Creative; Red Box Heritage; Rail Innovation Group; Samlesbury Hall Trust; Sandringham Estate; September Publishing; Six to Start; Smith & Milton; Square Up; Steer; The Rothschild Foundation; Waller Planning; and Woods Hardwick.

Clients come from many sectors and fields, including: Architecture; Business Improvement Districts (BIDs); Charitable Trusts; Destinations and Venues; Estate Management; Conservation; Development and Regeneration; Education; Government; Healthcare; Heritage; Local Authorities; Marketing; Mobility and Transport; Parks and Recreation; Publishing; Tourism; Town Planning; and Wayfinding.

Jason works both independently and as a sub-consultant to organisations looking to extend their skillset and experience for ad-hoc projects.