About /
Jason Clark
Cartographer and graphic designer, Jason Clark, designs and crafts bespoke maps and graphics using a range of digital tools, underpinned by his original training and education in analogue map-making techniques. Jason also advises and educates on maps and mapping; helps others make maps; and undertakes spatial analysis and research.
“Bespoke mapping encourages, informs and enhances the visitor experience and memory of place.”
Jason has approaching 40 years of wide-ranging experience behind him, spanning both the public (local government) and private sectors. This experience has encompassed 3D modelling, advice/consulting, design research, desktop publishing, digital workflows, editorial design, information design, information strategy, interactive mapping, network maps, spatial analysis (GIS), technical illustration, transport maps, visitor and wayfinding maps, wayfinding strategy and guidance development.
Shauna Chapman
A self-starter and problem-solver, Shauna has been a vital asset to Yellowfields* since its inception in 2000.¹ She brings an individual artistic interpretation to projects and provides art direction as required. Shauna has an interest in placemaking and public space design, with a special interest in sustainable public gardens and communities. Shauna studied Art History at Simon Fraser University, Vancouver, following the award of a Canada-wide Fine Art scholarship.
Approach
The approach to all commissions is collaborative and inclusive, with an emphasis on research and process to generate appropriate solutions. By focusing on the essential and necessary to reduce complexity, solutions aim to be engaging models of clarity, simplicity and function.
“When the outcome drives the process we will only ever go where we’ve already been. If process drives the outcome we may not know where we’re going, but we will know we want to be there.”
Clients
Clients come from a wide range of sectors and industries, including education, government, publishing, real estate, town planning, transport planning and wayfinding. Work is undertaken both independently and as a sub-consultant to organisations wishing to add to or extend their skill set and experience for ad-hoc projects.
Projects have been based throughout the UK, and much further afield, including Ireland, Italy, Russia, Saudi Arabia, South Africa, United Arab Emirates, Vietnam, and the United States.
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¹ Yellowfields* has reached a significant milestone—25 years of independent practice!