Samlesbury Hall Visitor Map

The Samlesbury Hall Trust sought a more refined and contemporary visitor map that aligned with their brand identity. It’s a common user complaint that illustrative maps are generally too child-like, inaccurate, patronising and lack helpful detail and information. They can be suitable for certain applications, such as child-centred events, but as year-round site-wide references, they can fall well short. They are a default approach by most destinations, though it is somewhat baffling as to why. Illustrative content should complement the map, not be a substitute for, or obscure, important ground information. The revised map significantly enhanced the clarity of facilities and amenities. Paths, accessibility impacts and other key aspects of the destination were made more obvious to visitors, establishing increased functionality.

Are you considering commissioning a map, this ‘Mapping Checklist’ may help.

Note: Images not to scale.