Coventry Wayfinding Map

Jason was commissioned by ONE Digital Signage, on behalf of Coventry City Council, to design and produce wayfinding mapping for interactive totems in the city centre. A preliminary draft of the mapping was provided by the authority, which it had earlier commissioned. However, it required updating, editing, restyling and rescaling to be work on FHD (1920×1080px) screens, mounted vertically, that were to be installed in interactive totems around the city centre. Whilst interactive screen-based solutions were often seen as the abtidote to on-street Wayfinding at the time, the low pixel density was a problem in in respect to map legibility.

Jason created a series of 3D landmarks to be displayed on the map to assist area recognition and journey planning. A simplified version of the map was also developed to facilitate the definition of cross-city walking and cycling routes.