Whilst the focus here is on map-making, Studio Yellowfields also offers graphic design as a complementary and supporting service. Effective visual communication is paramout to connecting with your audience—create › engage › inform › inspire. Their fundamental approach to design is focused on clarity, simplicity and efficiency of communication; Swiss minimalism married to the Japanese obsession with detail—but not without a little humour, if it helps!
“Good design is as little design as possible.” Less, but better—because it concentrates on the essential aspects [focus], and the products are not burdened with non-essentials [noise]. Back to purity, back to simplicity.
Their experience is wide-ranging, from identity through to product, from tiling murals through to technical manuals, with the core of delivered work servicing sectors including publishing, tourism, interpretation, town planning, transport planning and wayfinding.